A multimedia campaign that incorporates print, outdoor (subway) and mobile (pre roll) that aims at changing the way a basketball brand influences a culture. "All Roads Lead Here" is a campaign that will award one of 4 selected NY boroughs a new court, depending on which gets the most check-ins on Foursquare. All with the potential of connecting people from all walks of life with the game of basketball.

contact: iambobdominguez@gmail.com

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