Scotland is a world leader when it comes to creating new musical work for young and family audiences. People don’t shout about it enough so we created a showcase for it – we offered partners free access to Glasgow Life venues, free production support,marketing and PR. Most events were free. The idea is to thrill audiences, raise profile, build press interest and make the case for more investment.
The first UNESCO Family Day took place on 24/25 September 2011.12 partners including BBC SSO, RSNO, the SCO, Children’s Classic Concerts,NYCoS, Glasgow Life, Music Lab, Music at the Brewhouse, Craig Armstrong,Jim Buchanan, Hear Glasgow!, Edinburgh University presented work including 7 newly commissioned projects and installations. Intentionally targeted at the widest age group (toddler – 21) it attracted exceptionally high attendance in the region of 2,500 people. GUCoM is currently developing plans for a second Family Day in September 2012 on the theme of Oceans.
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