Brief and marketing challenges/objectives:
The task was to create awareness about water conservation by capturing the insight that 1/3rd of the water is wasted by flushing the toilet.
Strategy behind the work:
Create awareness about water shortage, and its effect on the eco-system, amongst users.
Solutions / innovations / creative ideas:
A synchronized banner that depicted how water wastage, through flushing the toilet too many times, can harm the eco-system.
Quantifiable results / achievements and recognition:
The banner had an interaction rate of 0.65% and a CTR of 0.22%
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