How should a content creator set their strategy for taking their content from the digital space and develop it into a ubiquitous brand. Should it be through traditional or emerging digital channels? Should you expand the brand of the business or that of the programme and how do you maximise the value from your content portfolio. Jean Philippe looks at
•What makes a brand from the digital world to the real world
•What does it take to convert a digital audience
•How do you achieve brand consistency in the digital age

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