In a changing world we're driven by the vision that for every challenge there's a technology to master it. State-of-the-art automotive technologies like Audi connect, Audi ultra and Audi e-tron: technology that enriches our lives - for a new generation of drivers.

The new Audi brand film was created by agency kempertrautmann, Hamburg/Germany, and produced by film productions Markenfilm, Wedel/Germany and Knucklehead, London/Great Britain, with director Chris Hewitt. Postproduction by The Mill, London/England and Liga 01, Hamburg/Germany. Music by Efterklang, Denmark.

The 60 sec., 90 sec. and 2 min. 40 sec. versions illustrate the car manufacturer's claim "Vorsprung durch Technik" and air in Germany since mid-April 2012, to be followed step by step on TV, in cinemas and digital channels in the five biggest European markets, the U.S. and Russia.

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