The Boston Bruins are one of the most popular hockey teams in the NHL. Using actual players, network commentators and a 7 foot-tall bear as our cast, we created an 80s-style sitcom complete with bad lighting, cheesy editing and a sax-drenched theme song. Believe it or not, the spot was shot on a Canon 5D in a janitorial supply room in the depths of the Boston Garden with a small crew and an even smaller budget. The set was built and dressed in just 24 hours.
This episode features our seven-foot bear, Bruins cheerleader Holly and the notoriously stoic head coach, Claude Julien.
Client: The Boston Bruins
Agency: Arnold Worldwide
Chief Creative Officer: Pete Favat
ACD/Copywriter: Greg Almeida
ACD/Art Director: Travis Robertson
Producer: Paul Shannon
Director: Nick Spooner
Production Company: Beef
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