Office crushes are dicey: If things go bad, one of the parties quitting is suddenly a very real prospect. So this Valentine’s Day, R/GA wanted to help the love struck navigate their office crushes on Twitter with #OfficeCupid. On February 14th, the R/GA Twitter account was taken over—a team of copywriters were on call all day to craft ‘tweet nothings’ for the amorous. On the site, simply describe your crush or write a small message, and our writers played Cyrano and posted a romantic tweet on your behalf. Remain anonymous or reveal yourself to your object of desire. In 24 hours, the site had 11.25 million impressions. 1000+ love filled Tweets were crafted. Babies born & marriages ruined ...???

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