The idea is to buy and release live-hooked sharks from fishermen in the Baja Peninsula. Besides freeing potentially dead sharks, the main purpose of this project is to show the fishermen the economic benefits of a live shark. Ecotourism provides higher and less risky income for the fishermen. Not only with direct pay from customers but from indirect income spent by explorers in the local towns. We believe this project will bring the necessary attention and customer flow to the selected towns in the Baja Peninsula while preparing the fishermen to receive shark divers.
Filmed and edited by: Jero Prieto
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