The latest Thinkbox Harvey commercial was directed by Si & Ad through Academy and the Agency is The Red Brick Road.

With multiple invisible visual effects and clean up the end result is a charming story of friendship.

The new TV ad sees Harvey use emotional story-telling to change his owner's behaviour dramatically and persuade him not to throw away his best friend and constant companion, a stuffed toy called Rabbit.

It opens at the moment that Harvey’s owner is about to put the well-worn, slobber-covered Rabbit in the bin while Harvey is apparently not around. Harvey suddenly appears and plays a TV ad telling the story of how he and Rabbit became friends and the scrapes they’ve got into together over the years. Harvey’s ad persuades his owner to let him keep Rabbit. The ad then ends with the line ‘Discover the power of TV advertising at thinkbox.tv

The soundtrack to the ad – ‘Friends’ – is by writer/performer Adam Buxton, with composition by Nick Webb.

Credits
Agency: The Red Brick Road
Director: Si & Ad
Production Company: Academy
Producer: Lucy Gossage
Agency Producer: Miles Nathan
Creative Director: Paul Weinberger
Agency Creatives: Gemma Phillips, Mark Slack
Lead Flame: Jason Watts
Post Producer: Fi Kilroe
Editor: Sam Rice-Edwards @ The Assembly Rooms
Telecine: Aubrey @ The Mill
Audio: Scramble

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