This commercial was 1 of 5 that we created for the Jacobs & Goodman Law Firm and their marketing company Customer Focused Marketing Group. Our goal was to set Jacobs & Goodman apart from the ordinary, expected and often poorly produced law firm commercials where a lawyer is standing in front of a bunch of law books talking about their firm.
Our clients took some risks and the results really paid off! Our creative development focused as much on the imagery and storytelling nature of the message as it did in driving a direct viewer response. This interesting creative (solid script content, great casting/actors & beautifully shot images) combined with an aggressive ad buy has really gotten the attention of Orlando viewers.
Another sure sign of success is that other lawyers in the Orlando area are now stepping away from the law books and into more visually interesting environments. We are happy and proud to be the ones that broke that mold!
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