When it comes to making decisions, the fact is we think much less than we think we think! Behavioural Economics has shown that our decisions are guided not by our plans or intentions, but by where we are, the people we’re with and the unconscious forces inside us. Summaries of Behavioural Economics offer a collection of delightful anecdotes, but can leave you wondering how on earth to use it. To make sense of it, join Orlando Wood as he talks through BrainJuicer’s Behavioural Model; learn why it’s so important to make buying your brand fun, fast and easy and how the behavioural sciences can inspire better research and marketing.

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