A marketing automation application like Marketo, running on Salesforce.com, can be a real lifesaver. But it has so many bells and whistles; marketers need help learning how to use them all. That’s where a good captain like Lead MD comes in. He can steer the ship to more rewarding waters… And create tools to define exactly what marketers need to capture prospects hook, line and sinker.
Working with marketers, Captain LeadMD crafts buyer personas based on demographics and psychographics. He then creates a lead scoring system based on when the fish are biting and what they’re biting on. And he teaches marketers how to nurture leads…from prospect to customer.
With a robust marketing automation program AND a knowledgeable captain at the helm, marketers can now chart a course for success. leadmd.com
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