Super Bowl, the biggest TV advertising day in America, has become a crowded place. With over 50 advertisers competing for viewers’ attention, how do you stand out? We decided to add another screen.
Chevy Game Time is a live second-screen experience, interacting with the broadcast and our commercials in real time. It’s designed to hijack viewers’ attention during competitors’ ads and to give people a reason to engage with Chevy throughout the entire game, on multiple screens.
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