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A two-part, nationally simulcast discussion about baby boomer's perspectives on multicultural brand messaging and media content - the sole purpose to provide direction for the development of brand messaging that speaks to boomers and effective ad placement within media content.
This footage was shot at AARP headquarters in Washington, D.C., and simulcast to satellite locations in Atlanta, Miami, Chicago, New York, and Los Angeles where response panelists watched live and then shared their own thoughts with audiences at each location.
For more information on AAF Thought Leadership, visit aaftl.com.
To learn more about the AAF, visit aaf.org
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