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Commissioned by RKCR/Y&R & Red Bee Media, STUDIO AKA were tasked with creating a sequence that referenced the graphic signature of the 2012 Olympic torch design - created by BARBER OSGBERBY - as it is carried by the myriad of relay participants to the spot where the 2012 Games begin.
AKA Director KRISTIAN ANDREWS looked to the 8,000 perforations in the torch - each representing the 8,000 people who will carry it on its journey around the UK - to create an impressionistic world rendered in shimmering golden dots of light & traversed by Olympic torchbearers. The film reflects the mood of excitement & elation befitting the commencement of the games - all set to a rousing score composed by ELBOW