Documentary commissioned by creative agency Amplify.
FanCulture: The Evolution of Influence is a short film exploring the role fans could, and should, play in brands and marketing.
Featuring expert opinion and insight from academics, marketeers and the fans themselves, this documentary looks at how a brand can identify their fans and, more importantly, harness their passion.
For more information on FanCulture visit weareamplify.com or follow @weareamplify
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