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59. Q&A: The Business Value of Accessibility
8 months ago
Panel discussion at the European Accessibility Forum Frankfurt (eafra.eu) with Charlotte McClain-Nhlapo (The World Bank), François-René Germain (Orange / France Télécom), Ellen Engel (Deutsche Bahn), and Jürg Stuker (namics), 27 March 2009.
Accessibility has grown up. No longer a handout to marginal social groups or a tool for cultivating one’s image, accessibility now means maximising target groups, which goes hand in hand with real economic interests – a win-win strategy. How is this benefiting companies and society? What must be done to secure a long-term place for accessibility within companies?
See also the preceeding presentations:
Charlotte McClain-Nhlapo: vimeo.com/4153786
François-René Germain: vimeo.com/4153795
Ellen Engel: vimeo.com/4153807
Deutsche Version: vimeo.com/4154126
License: Creative Commons Attribution – Non-Commercial – Share Alike:
creativecommons.org/licenses/by-nc-sa/3.0/
Accessibility has grown up. No longer a handout to marginal social groups or a tool for cultivating one’s image, accessibility now means maximising target groups, which goes hand in hand with real economic interests – a win-win strategy. How is this benefiting companies and society? What must be done to secure a long-term place for accessibility within companies?
See also the preceeding presentations:
Charlotte McClain-Nhlapo: vimeo.com/4153786
François-René Germain: vimeo.com/4153795
Ellen Engel: vimeo.com/4153807
Deutsche Version: vimeo.com/4154126
License: Creative Commons Attribution – Non-Commercial – Share Alike:
creativecommons.org/licenses/by-nc-sa/3.0/
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