With an estimated 6 million people in the UK with caring responsibilities, and an ever-increasing ageing population meaning this number is set to rise dramatically, where are the products and services that understand, serve and support carers in maintaining balanced and fulfilled lives? How can we design better solutions that integrate social care and family carers, and how can we encourage the market to respond to the needs of carers and the cared for?

Mat Hunter, Chief Design Officer, Design Council, chairs a panel discussion with:
Dr Penny Hibberd, Admiral Nurse Academy Lead and Director, Dementia Services Development Centre South East
George McNamara, Head of Policy, Alzheimer's Society
Madeleine Starr, Head of Innovation, Carers UK

Part of the Living well with dementia challenge launch - livingwellwithdementia.com

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