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Where do new ideas come from? This short film demonstrates how design strategists identify the right ideas. It was produced by the global innovation consultancy Continuum.

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  • Gabriel Biller 2 years ago
    awesome video. really enjoyed it. cool to see some familiar faces too!
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  • Ralf Beuker 2 years ago
    Indeed a very appealing format of explaining an otherwise fuzzy topic!

    Interestingly enough the opening sequence reminded my on a chart I've done in February 2009 on explaining what a 'Design Strategy' actually is: is.gd/BhfJ
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  • Andrii Glushko 2 years ago
    For me it's about the vision.
    I'm relatively freshmen in design, but I'm making it my main lifestream.
    This is good video, I think.
    And it's making me look differently on what I'm going to do the rest of my life, hopefully.
    Thanx.
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  • Mark Regan 2 years ago
    Great video.. Very interesting.. Exactly my kind of job..
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  • thinksmith 2 years ago
    Brilliant video guys. Very nice hearing you break down what you do!!
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  • Josh Chambers 2 years ago
    Nicely done! I really enjoyed the watch.
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  • Lauren Currie 2 years ago
    This is excellent...answered questions I have been asking in my head for a while!
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  • Fraser Marshall 2 years ago
    Nice video. I'm pretty new to design and human-centered design strategy and this video was right up my street. I appreciated the emphasis of research with people, and where and how they live; cause that's where we'll find the answers. Also good to here that not all design needs to result in products...
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  • Kyle A Koch 2 years ago
    This is super awesome... we discussed it in the episode 6 of our podcast, This Week in Product Design, available at TWiPD.com.
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  • Joshua Dance 2 years ago
    Great video. What software did you use to create it?
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  • Brian Garret 2 years ago
    Great explanatory video.. gives insight to the secret recipy of creativity.
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  • phosmer 2 years ago
    Final Cut and After Effects.
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  • craig goebel 2 years ago
    Great video - thanks!
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  • Sam Figueroa 2 years ago
    Very inspiring. Love it.
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  • jerule 2 years ago
    I love it - great story and animation!
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  • Markus Smet 2 years ago
    Truly brilliant video.

    Design can suffer from being "the people who come up with the big idea" but the client lacks the appreciation that the insight (or good question) provides the springboard for a great, creative idea.

    As the video shows, the best springboard to human shaped ideas, is a human shaped insight. I do that by thinking how to "frame time" around the activities taking place before, during and after any possible interaction with my brand, product or service.
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  • Plai 1 year ago
    thanks for the insight!
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About this video

MP4
00:11:05
  • 640x480, 56.52MB
  • Uploaded Wed April 15, 2009
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