This was an interactive outdoor advertising campaign done by Inwindow Outdoor for Purina Beneful brand Dog Food. It took place in the Columbus Circle subway station in New York City as well as high-traffic locations in LA, Atlanta, Chicago and St. Louis. Users could play fetch with their virtual dog, customize its look and have a picture taken with it as well. For more information visit

flipevil.com/
inwindowoutdoor.com/

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