Since becoming MD of Smallfry in 1986, May-Russell’s tireless passion for market led innovation has informed and developed Smallfry’s unique design process methodology. Fascinated by perfecting the process of innovation, from strategy and design to manufacture, his passion has led some of the industry’s most successful innovations.
May-Russell is regularly invited to speak to international audiences on Innovation and using design to develop brands, as well as lecturing to academic institutions including; Warwick, Kingston, Cranfield, Cambridge, Coventry, Birmingham and Loughborough Universities.
Smallfry uses unique methodologies and processes that have been set in place by May-Russell and his infectious adventurous approach and minute attention to detail have inspired and delivered product innovation that has been sought by major blue chip companies.
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