Joey Turman, aka "Knucklehead", takes us on his journey as he defines himself and his lasting mark within the world of popular dance culture. As he pushes through his past to get to his future, we get a revealing glimpse into the life and mind behind the creation of the Toe Tappy.

Director: Greg Brunkalla
Client: Coca-Cola Zero
Production Company: Stink Digital
Agency: Ogilvy Paris
Creative Directors: Adam Kennedy + Brandon Rochon
Agency Producer: Caroline Petruccelli
Executive Producer: Mark Pytlik
Producer: Jim Czarnecki
DP: Jason McCormick
Post Facility: Rock Paper Scissors
Editor: Aaron Tompkins
Post Supervisor: Melanie Gagliano
Composer: Jason Binnick
featuring violin by Miriam Eicher
Steadicam: Cedric Martin
Gaffer: Manny Tapia
Key Grip: Danny Stephens
1st AC: Paul Metcalf
DIT: Tony Saldago
Audio Facility (LA): Pop Sound
Audio Engineer (LA): Erin Reilly
Audio Engineer (NYC): Charles Newman
Subjects: Joey Turman, Anna Turnman, Tight Eyez, Michelle Paz, Zarius, Travis, B -Dash, Roland, LeVarr, Joe Joe

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