What if a bank put people first? What if a bank could help save lives? In 2010 Doral Bank announced the launch of its new community program, Se Trata, in collaboration with Ricky Martin Foundation, whose objective is to create social awareness on human trafficking, a crime which threatens against the security and the future of children and young people in Puerto Rico. Both entities joined forces with the purpose of providing continuity to the findings revealed by the study titled, Human Trafficking in Puerto Rico:
An Invisible Challenge, conducted by the Ricky Martin Foundation, the University of Puerto Rico and John Hopkins University, and sponsored in part by Doral. Se Trata, consists of a 360º awareness campaign, which includes print, television, internet, radio and social media. The campaign’s call to action, “Protecting them is up to all of us,” encourages the public to visit Ricky Martin Foundation and Doral’s website to educate themselves about this crime, known as 21st Century Slavery. The community program will also have a series of Workshops to train target groups on the prevention, protection and prosecution regarding human trafficking. Initial groups to take the workshops at Doral’s Leadership Center will be educators, non-‐government organizations, government officials, and media representatives. As part of the education the different groups will receive, educational material from UNICEF, which has also joined us in this great effort. For Se Trata’s third phase, Doral introduces HOPE, a program in which a donation is made to the Ricky Martin Foundation every time a
savings and checking account with zero service charges is opened. The next step of this program launches in April where Doral Bank and The Ricky Martin foundation forge a partnership with the Department of Homeland Security.
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