Developed as part of Mill Digital’s realtime 3D rendering R&D efforts, this visionware was presented to the NIKEiD global team as the next level of premium product interaction. Using switchable glass, IR technology and short throw projection, the custom designed touch table was conceived as the centrepiece of the customer experience at Nike’s Bespoke studio in Soho, NY. The software design accounts for hyper responsive zero-lag display, and the interface offers an expansive and scalable swatch library, custom artwork scanning abilities and auto-generation of factory-ready purchase orders.
Client: Nike Bespoke
Agency: Mill Digital
Executive Producer: Bridget Sheils
Creative Director: Sheena Matheiken
Creative Technologist: Hai Nguyen
Art Directors: Sougwen Chung, Marcin Zeglinski
Lead Animator: Michelle Higa
3D Lead: Boris Ustaev
Junior Producer: Jon Robinson
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