With a budget of $0, I resorted to grabbing the camera man from the local TV station to shoot the 4 :15 spots for this campaign. Then back to the station to edit. The lack of a real production both in terms of shooting and in post prevented a craft needed to have any chance of getting attention in award shows. But these raw spots won the ultimate award: results. A 38% increase in monetary and food donations directly attributed to campaign's efforts.

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