People's Car Project - Hover Car

Volkswagen in China crowd sourced ideas for future car innovation via a virtual suggestion box on its website, and then turned them into reality in a series of viral concept videos.

In this video, Hover Car, the firm simulated an idea for a car that hovers above the street, powered by minerals underground. The parents of the girl who submitted the idea got to 'test drive' the car in the video. Two other concept cars, a 'Music Car' and the 'Smart Key' car, were revealed at the Beijing auto show last month. Altogether, VW received 119,000 ideas and 33 million hits on the website.

Full Credits

Agency: Proximity Beijng/Goodstein and Partners

Client: Volkswagen

ECD: Georg Warga

ACD: Daryl Villanueva

ACD: Felipe Ferreira

ACD: Flavio Vidigal

CW: Jojo Zhang

CW: Vivian Liu

CW: Derek Lui

AD: Hymm Wong

AD: Andy Li

Junior Art Director: Fang Ji

Designer: Sofia Lv

Agency Producer: Inna Pan

Director: Kosai Sekine

Production Company: Stink Shanghai

EP: Desmond Loh