This campaign is about how we use the Accident and Emergency services at our local hospitals and is another hard-hitting ad from the award winning team at NHS Northamptonshire and Atticus Finch.
(Co-funded by NHS Leicester, Leicestershire and Rutland, the advert is released on 6 February 2012 as part of a regional TV campaign after the 9pm watershed)
The advert aims to remind people that A&E should be left for those who need it most, those people with life threatening conditions. It takes us through a series of people who ask themselves why they did not use the alternatives to A&E, leading to a hard hitting conclusion. The advert is specifically aimed at under 40s, as they have been identified as a group who consistently misuse A&E and aims to encourage debate about what services we should and shouldn't be using.
Project name: NHS Northamptonshire Urgent Care TV campaign
Client: Heidi King @ NHS Northamptonshire
Brief: To encourage the public to ask themselves if they really need A&E or could use a different service instead.
Media agency: SMRS
Media planner: Kerry Cope
Creative agency: Atticus Finch
Production company: Atticus Finch
Director: MIke Sedgewick
Sound: Sound Smiths
Post-production: Atticus Finch
Loading more stuff…
Hmm…it looks like things are taking a while to load. Try again?