Captured in the moment, the subject of The Fall certainly seems to be giving in to gravity.
But we can’t assume any particular outcome. It’s literally up in the air. This got us curious
about how we might communicate the tension and disorientation of falling, tinged with
an unexpected, unbounded sense of freedom. With imagery that gives a nod to various
design disciplines, our resulting work is intended as a reflection on the creative leaps taken
by all the design teams participating in Design MMoCA 2012.

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