My concept was to bring ‘games’ to Nottingham, the idea is relevant as the Olympics are taking place in the UK this year. I wanted to use a topical game, and Minecraft was an obvious choice
because it was GamyCity’s top must have game of 2011.
The brief was to celebrate the 7th anniversary of the GameCity festival which takes place in market square. The video is to be projected during the festival but also around the city. The motion piece must be eye catching and link to the festival events.
The solution was to recreate the characters from the game Minecraft in Cinema 4D, this meant that
the angle could be changed at any time for any shot of Nottingham. The characters will build the tent in which the GameCity event is held, in the same position of Market square. The final footage is made to look like candid film as an attempt to create a viral campaign for GameCity.
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