If you haven't discovered the LIFT conference, then you haven't yet experienced one of the most interesting gatherings in Europe. Started in 2006 by Laurent Haug, it has grown into an ongoing discussion that now happens in three cities, not just Geneva. At LIFT-09 I had a long talk with Laurent about what's behind the LIFT concept and what he plans to do next. For my part, I am amazed at the broad range of speakers they find. Unlike other conferences, LIFT is willing to take risks in finding new talent - but also in coaching new speakers to get the best performance. It's not TED, but then it's not trying to be. It's different.