It used to be that we sat and worked alone. Now, Google’s new suite of online Apps allows us to be more collaborative and efficient than ever. The over arching campaign tag line of “Gone Google” says that when the innovation of Google thinking is applied an otherwise outdated product, it is improved. Gmail, one of these robust online Apps, allows users to Chat, phone and video chat right from their Inbox, leaving their old email systems in the stone age, resulting in increased efficiency. Efficiency Has Gone Google.

My Role: Art Direction, Design
Agency: Goodby, Silverstein & Partners
CD’s: Marty Senn, Dan Lucey
Writer:  Spencer Riviera
Production: E-Level

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