really interresting :) some things were´nt new to me but especially the examples were great ( and your humorous presentation ^^)

This is a great presentation! I just emailed it back to my college so some of the professors can show it to the students who are interested in the music industry. Lots to learn and remember here!

watched this a few months ago. very neat. thanks for posting

Wonderful!

Brilliant!!

It's a very nice presentation, but all these artists already had enough attention in terms of people that were into their art. So this method is useful as a conversion tool, to get your fans to spend their money on you, and keep things fresh and exciting for them.
But it would also be interesting to explore the same way of thinking focused on drawing fans to you, and creating a buzz, rather than just how to sell your music to people that are already a fan. It feels like only half the story of this business model.