As most of us know by now, product videos are still one of the best contributors to higher conversion rates.

According to sites like StacksAndStacks, shoppers who saw product demonstration videos were 144% more likely to buy than those who saw no video.

But few of us ever ask why videos are so effective.

Fear no more! We've done the ugly job of cracking open some shoppers skulls for your benefit, and we found the answer!

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