Common Sense Kids began as an exercise in persuasive writing. Following Apple’s Education Event in January 2012, a group of 4th grade students at Jackson Elementary in Atlanta, GA were given an assignment to discuss and present their take on the use of digital textbook technology in the classroom.

Their persuasive arguments were so well-received that it resulted in the decision to capture and deliver their message through video. TINT was brought on to produce the short film, working hand-in-hand with their teacher from prep to post. Needless to say, the students were amazing, and it was an absolute blast and honor to help bring their vision to life.

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