This lesson begins with a discussion of the difference between goods and services. It then goes into an overview of market research as it relates to deciding what goods or services a business should provide. It describes the difference between primary research and secondary research while providing the most common examples of both types. It concludes with a general description of the importance of using market research to guide a business’s strategy and how to apply it to increase the chance of success.

For more information, or to download the Novus Business & IT Training Program software, please visit:

sourceforge.net/projects/novus

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