With the June issue, House Beautiful became the world’s first “Pinterest-enabled” print magazine. Since the publication already had an existing Pinterest presence, they were eager to take advantage of Digimarc’s Print-to-Pin(SM) solution to link the “Kitchen of the Month” editorial with the “Kitchen of the Month” pinboard. When readers scan the featured kitchen photo on page 112 with the House Beautiful Connect mobile app, they are instantly connected to the related pinboard. Here the readers can easily view all of the pinned images from the article and re-pin those they desire to their personal pinboards. Each of the pinned images maintain their link back to the House Beautiful website for additional engagement opportunities.
This is a video produced by Digimarc for Digimarc's Vimeo account.
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