Ski mountaineering is at the core of The North Face’s heritage. Veteran athletes Jimmy Chin and Hilaree O'Neill climb and ski in Grand Teton National Park, one of their favorite stomping grounds for training and testing gear.
This is a 30 second spot Camp 4 wrote, produced and directed for The North Face. Our goal was to put together a piece that really showed an authentic ski mountaineering experience. We wanted the spot not only to engage a general audience but also speak to the core audience. Staying true to our shooting roots, we shot this in an expedition style using a highly skilled, light and fast crew on the ground moving with the athletes and another crew in the air. Tons of fun on this one….
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