Kojo brought the NYC runway to Australia’s most influential epicentres, to launch the Chromatics colour range, through a catwalk roadshow which transformed into “ROCK THE RUNWAY”
Kojo translated Redken’s tribal energy and openess into a meaningful launch that reinforced the affinity with Redken and educated core industry professionals about the Chromatics product range.
Redken is a proud tribe, who have a confident creative flair, which takes inspiration from the styles and trends of the NYC runway, which are a fusion of fashion/science and inspiration.
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