London 2012 Olympics:

Contently & Sixty40 teamed up to create the third installment of the animations which previously ran for the Commonwealth Games in Delhi and Winter Olympics in Vancouver.

The six spots have an irreverent take on BMX, triathlon, race walking, swimming, basketball & sailing and will play across the broadcast and social media channels.

“We’re not sure what’s the most grueling event; the marathon, the 50km walk or getting jokes approved by the IOC, but we loved doing them,” said Contently creative director Stephen Hancock.

Sixty40 director, Mark Simpson, added: “As you may know, 2012 is the year of the info graphic, so for this campaign we’ve combined Venn diagrams, bar charts, bizarre facts & blatantly made up stuff with nuanced character animation.”

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