Sebastian Deterding is a designer and researcher working on persuasive, gameful, and playful interactions.
Before designing independently for startups, game companies and large brands, he was UX designer at magazine publisher Gruner+Jahr, and Program Manager Multimedia at the German Federal Agency for Civic Education.

As a PhD researcher at Hamburg University, he looks into motivating behavior with game design elements, and currently organizes the Gamification Research Network. He publishes and speaks internationally at venues like CHI, Google, reboot, Web Directions, Playful, or The Gamification Summit, and has been covered by the Guardian, LA Times, New Scientist and others.

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