The Oracle is the Gold Coast's premier mixed use development. In addition to the fantastic lifestyle opportunity it presents, it also features a dynamic retail precinct of 47 shops as well as commercial office space.
We were engaged by the client to give the retail precinct an identity and evolve its story, with a view to encouraging visitation and creating the retail activation the area desperately needed. To do this, we created a strong identity for The Oracle retail precinct. We highlighted its food, fashion and arts focus across press, radio, outdoor advertising and cinema. We also developed a new and more engaging website which profiled retailers, showcased what you could see and do at The Oracle and generally provided a more immersive experience.
Here you see the Oracle retail piece developed to showcase its appeal.
Visit caramelcreative.com if you'd like to see more of our creative solutions.
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