T-Mobile's "No More Mr. Nice Girl" commercial tagline hit the nail on head -- T-Mobile isn't playing nice when it comes to supporting American jobs or supporting their employees.
When T-Mobile USA CEO Philipp Humm announced that seven U.S. call centers
would close in June, 3,300 U.S. workers were hit with that news of devastating job loss. The company
isn’t finished yet, and has announced that another 900 jobs will be cut from its Bellevue, Wash.,
operations. The seven T-Mobile call centers set to close are: Allentown, Pa.; Fort Lauderdale, Fla.; Frisco,
Texas; Brownsville, Texas; Thornton, Colo.; Redmond, Ore.; and Lenexa, Kansas.
Communications Workers of America (CWA) released a viral video that parodies T-Mobile’s
new “Alter Ego” ad campaign and highlights how T-Mobile’s anti-American business strategy is hurting
hard-working Americans. The video calls on people to act against outsourcing and: “Send a Message to
T-Mobile, Text ‘Save Jobs’ to 69866.”
In four of the seven communities where call centers are slated to close (Frisco and Brownsville, Texas;
Lenexa, Kansas; and Redmond, Oregon), T-Mobile USA received $14.2 million in taxpayer dollars
from state and local economic development subsidies. The Communications Workers of America is
working in communities where T-Mobile USA is shutting call centers to spotlight the company’s abuse
of taxpayer dollars and its failed business plan. As part of this plan, T-Mobile has outsourced more than
6,000 jobs to Honduras and the Philippines.
JOIN THE CAMPAIGN HERE:
VIEW THE T-MOBILE ‘ALTER EGO’ AD HERE:
Cramp My Style
Director: Mariclare Lawson
E.P.: Erika Gesue
D.P.: Andrew Bell
Actor: Nora Wooley
Hair/Make-Up: Kayla Berley
Stylist: Ardie Fogel
1st Set Assistant: Emily McAlister
Original Music: CD,etc.
Shot on location NY, NY
For CWA: Graham Copp
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