New York City launch party for the most successful video game launch at the time (2009) -- Call of Duty: Modern Warfare 2. Over 10,000 participants lining the streets of Union Square. 54 Microsoft XBox gaming consoles, celebrity VIP lounge and entertainment by DJ Jazzy Jeff and Questlove of The Roots.The launch became the most successful in video game history resulting in sales in excess of $300 million within the first 24 hours beating previous record holder Grand Theft Auto.

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