We met three key members of the Yahoo! editorial team, omg! Editor Julia White; Paul Johnston, Senior Editor, Entertainment; and Senior Editor, Lifestyle, Claire Sparks, who revealed all about a new push around original content. While the team admits that previously it had been very difficult for PRs to get content featured on the site, a new way of working means they want to forge relationships with, and hear from, PRs. All three gave top PR pitching tips and we also heard about the opportunities in the recently relaunched health section and got the low-down on the upcoming interiors section.

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