Honda Insight - Let It Shine on Vimeo

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2. Honda Insight - The Making of "Let it Shine”

by Honda

7 months ago

1. Honda Insight - Let It Shine

by Honda

7 months ago

The desert hosts an unexpected light show in the latest Insight Hybrid television commercial.

Created by Wieden + Kennedy Amsterdam for Honda Motor Europe.

Find out how it was done: vimeo.com/4295148

Credits

2,375 Likes

Michael Davies
1 day ago
Visionello Conteúdo Inteligente
3 days ago
Alvaro Farfan
4 days ago
jchap (Jeremy Chapman)
4 days ago
sebastiankhayat
7 days ago
adtr
7 days ago
yuda ho
8 days ago
Aurélie Gadiou
9 days ago
ninesteps
9 days ago
Elyin Ocampo
10 days ago

Tags

Jonathan Marcus 7 months ago

You guys trying to save Madison Avenue?
kgzy 7 months ago

probably
Steve 6 months ago

exactly
This comment has been deleted.
JD 7 months ago

The lens flare blew my mind.
Mario Cavalli 7 months ago

I assume this was done in collaboration with Vimeo?
Andrea Allen 7 months ago

Wieden+Kennedy Amsterdam designed and developed it.
ße ωell ;-) 7 months ago

this ad is currently airing in the UK - nice touch vimeo :)
Mario Cavalli 7 months ago

I mean the page take-over....?
Ben 7 months ago

wow... can I do that with my videos if I sign up for a Vimeo Plus account?
Caleb 7 months ago

Touché. :-)
Peter Vidani 7 months ago

this worked. I will remember it.
John Hoffoss 7 months ago

What worked?
james veale 7 months ago

it's an advertisement.... ah...never mind
kruzer 7 months ago

An ad 'worked' if you go out and BUY a Honda!
Otherwise it was a waste of money for them.
Marius Oseth 7 months ago

Acctually most advertising for cars, are made to reassure people that have already bougth them that they have made the right choice.
Jack Sutter 6 months ago

why would you buy ad space to comfort someone post purchase? that's absurd.
Tomosh T. Teele 5 months ago

if you've taken any time in learning about ads, marketing or whatsoever, i dont think youd think as it being "absurd".
ilife-studio 4 months ago

me
too :D
Jimmy Morris 7 months ago

Unreal
Tommy Penner 7 months ago

Very cool! At first I thought it was just CG but having a hundred cars do this was insane. It's basically a take on the people at the stadiums with color cards... nice.

(unrelated: what was annoying however was a popup related to the advertisement (some exercise thing) just before the video loaded. when did vimeo start doing popup/popunders?)
Andrew Pile 7 months ago

We should not be doing ANY pop over/unders. If you identify an ad that might be doing this, please contact help.
Alvaro Marenco 7 months ago

i think you might have spyware installed in your computer
Eric E. Anderson 7 months ago

Dude. So sick and trippy!
Ian Lucero 7 months ago

Whaaaaaaaaaat?!!
Jon Salazar 7 months ago

hah i know!
Andrew Cornett 7 months ago

The lens flare to the BOOM!!! EPIC!!!
Thommy Browne 7 months ago

I think I just pee'd my pants.
Stephen Niebauer 7 months ago

wow. amazing.
chriskalani 7 months ago

That was INSANE! So cool!
Jack Zerby 7 months ago

Casey is a freakin Flash superhero
Matt 7 months ago

He protects Actionscript wherever it may be in need.
todd budnikas 7 months ago

whaaa-holy crap.. That was quite a little experience. Very creative execution. Kudos!
Teah 7 months ago

This is officially my craziest internet experience.
Jerry 7 months ago

I think you just blew my mind.
gary nadeau 7 months ago

That's what we call breaking the framing edge. Absolutely brilliant presentation.
mikehedge 7 months ago

um... genius.
mikehedge 7 months ago

who is Casey?
Andrea Allen 7 months ago

Casey Pugh is our technologistioner. vimeo.com/casey
mikehedge 7 months ago

thank you kindly =)
LB 7 months ago

I can't stop pressing play. Great job guys!
Stephen Lewis 7 months ago

*Picking up my jaw off the floor....*
Rebel Designer 7 months ago

Very very funny :)
freeduino.de 7 months ago

nice project, but they didn't invent the idea. just saying:

blinkenlights.net/
Mike Flynn 7 months ago

Wow.
tsparks 7 months ago

Excellent.
“It’s not where you take things from - it’s where you take them to.”
— Jean-Luc Godard
Brown 7 months ago

good quote.
Like Honda Cog.
Ted A. Borel 7 months ago

Nice quote! Except it doesn't apply to everything. For example: who ever took fire ants FROM where ever TO Texas needs to be shot. LOL
tsparks 7 months ago

Good call Ted!
freeduino.de 7 months ago

look at the making of, most of the cars are only plywood shapes.
honda, how about coming up with some real solutions for the obvious problems, instead of this feel good, livestyle eco shit? hybrids are not much more sustainable than the average car.
we need something new. now.
what katie does 7 months ago

it's baby steps in the right direction - research Honda's FCX for a real life-changing car
Jeffrey Wear 7 months ago

No, the plywood structures are placed in front of each car's headlights to confine the light to a certain area so that each "pixel" is well defined. They're not meant to represent cars - how could they? They're not rigged with lights.

Of course the rationale for the ad is at least somewhat hype - but that doesn't mean that the ad itself deserves to be denigrated. On the contrary, it's very well produced and presented in a stirring manner.
Emulgator 7 months ago

I have never seen such an integration in a web page like that...(wtf this flare? :) ) I would like to know how THAT has been done, instead of the ad itself!!

( This ad is I think a lot of money and work for a result that is very 'cold' and 'banal' (at the end it's pixel pictogram animation...) It doens't even look real..
I almost feel it could easely have been done in CG.

Anyway... this belgian TV ad for an electric supplier is Belgium has been done 6 months before, and is way beter to my opinion. Check out the ads and the making of.

famous.be/#/work_detail/26/
Vimeo Staff 7 months ago

making of it- vimeo.com/4295148
Emulgator 7 months ago

hey,
thanks, but that's the making of the ad..
I was interested in how the Vimeo page was done...
Malte H. 7 months ago

Thanks for the Link to the Belgium TV ad.
The idea is so simple and cheap but the result is looking insane.

Video´s like that shows me that everyone could make singularly clips without a bunch of money. Creativity provided!
Emulgator 7 months ago

u're welcome Malte
Charles Wyatt 7 months ago

I agree with you Emulgator. The way they integrated the Vimeo page was quite astonishing. I have about as much interest in ads as I do in cars but what drew you to this ad in the first place, the title or your profession?
George Nimeh 7 months ago

The ad is just ok, but the way they're using Vimeo is fantastic ...
Jennifer Morris 7 months ago

cool!
bk 7 months ago

That was amazing.
Sean O'Brien 7 months ago

I think I witnessed something very special here.
Annie 7 months ago

WOW! STunning work guys to both Vimeo for allowing this to happen and to HONDA for sharing this with us :)))
GO HONDA!!! :))))))
Project Overseer Productions 7 months ago

Seriously, seriously COOL!
Beautifully presented ... love the full page change over - didn't expect that!

Chris.
Phil Gribbon 7 months ago

That is some kinda awesome
Ron Coker 7 months ago

Top That!!!
Mangrovehouse 7 months ago

Casey...your light shined on this one.
Maurice Svay 7 months ago

Awesome!
Cartoon Smart 7 months ago

Whoa, that was unexpected. How come my family videos on Vimeo don't all do that. =)
Malte H. 7 months ago

It´s cool, but the animations look hectically and the idea isn´t that new.

But it´s still spectacularly.

I prefer: vimeo.com/2438226
trev 7 months ago

Oh Wow! Super fantastic!
Kelvin Li 7 months ago

cool. this is really good
Karen Abad ♥s Dinosaurs. 7 months ago

Damn casey, damn.
dewde 7 months ago

Creativity overdose. My brain is melting.
RealWorld 7 months ago

So clever. I don't know if I'm more amazed by the ad or the use of Vimeo.
freeduino.de 7 months ago

totally not impressed by the car.
matthew knight 7 months ago

nice
ilter 7 months ago

That must be it... the new trend in internet advertising. An awesome presentation of skills.
Mark Schoneveld 7 months ago

Absolutely gorgeous! Wonderful work. Just brilliant!
Cliff Frost 7 months ago

Cool beginning, skip the ad. ;-)
chris teso 7 months ago

well done. very well done.
Casey Donahue 7 months ago

Good job Casey!
Cody Nicewarner 7 months ago

seriously, my browser just sharted itself. amazing work.
schoschie 7 months ago

Allright. This was very weird. Also, I know Vimeo's business model now.
Moayad Hassan 7 months ago

stunning!

:)
Emily Qualey 7 months ago

That is how you advertise.
John Graham 7 months ago

I'm freaking on the Vimeo stuff and forgot about the cars I'm supposed to be watching! Lens flare 4thewin!
markus jakobs 7 months ago

cooler Video Hintergrund :-)
amankerstudio 7 months ago

Very nice..!!!
i'm surprise..!!!
BigSamm 7 months ago

AAAA! Very cool!
Claudia Robinson 7 months ago

amazing!!!
Dré Labre 7 months ago

as a vimeo+ member, i thought I wasn't supposed to get ads.
Blake Whitman 7 months ago

You didn't have to watch it ;)
Alexi Parizeau 7 months ago

of course we had to watch it. It's viral and it's awesome and it's pure innovation in internet advertising.
Andrew Davis 7 months ago

That was nicely done. Very Cool.
evanoah sea☆ 7 months ago

brilliant!!!! stupendous!!! you win!!! =)
Dan Huston 7 months ago

Blown away! Yes this is an advert but it is also a piece of art for those opposed to it being an advert here on Vimeo. I say lighten up. You did click play after all....

Bravo Casey! A very unique video experience was created here.
jeremydgreat 7 months ago

I'll watch anything that's beautiful, creative, and generally pleasing- the fact that it's an ad doesn't take anything away from me. A rose by any other name would smell as sweet. And this was friggin' sweet!
.mark 7 months ago

It is amazing!
Zach Klein 7 months ago

Casey, fantastic job.
Jay Robinson 7 months ago

My favorite part was the Javascript!