Honda Insight - Let It Shine on Vimeo

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2. Honda Insight - The Making of "Let it Shine”

by Honda

3 years ago

1. Honda Insight - Let It Shine

by Honda

3 years ago

The desert hosts an unexpected light show in the latest Insight Hybrid television commercial.

Find out how it was done: vimeo.com/4295148

Credits

3,053 Likes

xiaopeng sun
7 days ago
Thaniya Keereepart
7 days ago
Malow
8 days ago
Isabel Seiffert
8 days ago
naco
14 days ago
Justin Wong
16 days ago
Triangular
18 days ago
Roberto Licea
18 days ago
Ahmed Azizou
19 days ago
Kim sojung
20 days ago

Tags

Jonathan Marcus 3 years ago

You guys trying to save Madison Avenue?
kgzy 3 years ago

probably
Steve 3 years ago

exactly
This comment has been deleted.
JD 3 years ago

The lens flare blew my mind.
Mario Cavalli 3 years ago

I assume this was done in collaboration with Vimeo?
Andrea Allen 3 years ago

Wieden+Kennedy Amsterdam designed and developed it.
Mario Cavalli 3 years ago

I mean the page take-over....?
Ben 3 years ago

wow... can I do that with my videos if I sign up for a Vimeo Plus account?
Caleb 3 years ago

Touché. :-)
Peter Vidani 3 years ago

this worked. I will remember it.
John Hoffoss 3 years ago

What worked?
james veale 3 years ago

it's an advertisement.... ah...never mind
kruzer 3 years ago

An ad 'worked' if you go out and BUY a Honda!
Otherwise it was a waste of money for them.
Marius Oseth 3 years ago

Acctually most advertising for cars, are made to reassure people that have already bougth them that they have made the right choice.
Jack Sutter 3 years ago

why would you buy ad space to comfort someone post purchase? that's absurd.
Tomosh T. Teele 3 years ago

if you've taken any time in learning about ads, marketing or whatsoever, i dont think youd think as it being "absurd".
ilife-studio 3 years ago

me
too :D
Luciano Alvim 2 years ago

He could buy a Honda someday based on his impressions on this ad. Really.
Jimmy Morris 3 years ago

Unreal
Tommy Penner 3 years ago

Very cool! At first I thought it was just CG but having a hundred cars do this was insane. It's basically a take on the people at the stadiums with color cards... nice.

(unrelated: what was annoying however was a popup related to the advertisement (some exercise thing) just before the video loaded. when did vimeo start doing popup/popunders?)
Andrew Pile 3 years ago

We should not be doing ANY pop over/unders. If you identify an ad that might be doing this, please contact help.
Alvaro Marenco 3 years ago

i think you might have spyware installed in your computer
Eric E. Anderson 3 years ago

Dude. So sick and trippy!
Ian Lucero 3 years ago

Whaaaaaaaaaat?!!
Jon Salazar 3 years ago

hah i know!
Andrew Cornett 3 years ago

The lens flare to the BOOM!!! EPIC!!!
Thommy Browne 3 years ago

I think I just pee'd my pants.
Stephen Niebauer 3 years ago

wow. amazing.
Igor Goduto 2 years ago

makes us 2 then. lol
Chris Kalani 3 years ago

That was INSANE! So cool!
Jack Zerby 3 years ago

Casey is a freakin Flash superhero
Matt Schwarz 3 years ago

He protects Actionscript wherever it may be in need.
todd budnikas 3 years ago

whaaa-holy crap.. That was quite a little experience. Very creative execution. Kudos!
Teah 3 years ago

This is officially my craziest internet experience.
Jerry Troiano 3 years ago

I think you just blew my mind.
gary nadeau 3 years ago

That's what we call breaking the framing edge. Absolutely brilliant presentation.
Mike Hedge 3 years ago

um... genius.
Mike Hedge 3 years ago

who is Casey?
Andrea Allen 3 years ago

Casey Pugh is our technologistioner. vimeo.com/casey
Mike Hedge 3 years ago

thank you kindly =)
LB 3 years ago

I can't stop pressing play. Great job guys!
Stephen Lewis 3 years ago

*Picking up my jaw off the floor....*
Rebel Designer 3 years ago

Very very funny :)
freeduino.de 3 years ago

nice project, but they didn't invent the idea. just saying:

blinkenlights.net/
Mike Flynn 3 years ago

Wow.
tsparks 3 years ago

Excellent.
“It’s not where you take things from - it’s where you take them to.”
— Jean-Luc Godard
Brown 3 years ago

good quote.
Like Honda Cog.
Ted A. Borel 3 years ago

Nice quote! Except it doesn't apply to everything. For example: who ever took fire ants FROM where ever TO Texas needs to be shot. LOL
tsparks 3 years ago

Good call Ted!
freeduino.de 3 years ago

look at the making of, most of the cars are only plywood shapes.
honda, how about coming up with some real solutions for the obvious problems, instead of this feel good, livestyle eco shit? hybrids are not much more sustainable than the average car.
we need something new. now.
what katie does 3 years ago

it's baby steps in the right direction - research Honda's FCX for a real life-changing car
Jeffrey Wear 3 years ago

No, the plywood structures are placed in front of each car's headlights to confine the light to a certain area so that each "pixel" is well defined. They're not meant to represent cars - how could they? They're not rigged with lights.

Of course the rationale for the ad is at least somewhat hype - but that doesn't mean that the ad itself deserves to be denigrated. On the contrary, it's very well produced and presented in a stirring manner.
Emulgator 3 years ago

I have never seen such an integration in a web page like that...(wtf this flare? :) ) I would like to know how THAT has been done, instead of the ad itself!!

( This ad is I think a lot of money and work for a result that is very 'cold' and 'banal' (at the end it's pixel pictogram animation...) It doens't even look real..
I almost feel it could easely have been done in CG.

Anyway... this belgian TV ad for an electric supplier is Belgium has been done 6 months before, and is way beter to my opinion. Check out the ads and the making of.

famous.be/#/work_detail/26/
Vimeo Staff 3 years ago

making of it- vimeo.com/4295148
Emulgator 3 years ago

hey,
thanks, but that's the making of the ad..
I was interested in how the Vimeo page was done...
Emulgator 3 years ago

u're welcome Malte
Charles Wyatt 3 years ago

I agree with you Emulgator. The way they integrated the Vimeo page was quite astonishing. I have about as much interest in ads as I do in cars but what drew you to this ad in the first place, the title or your profession?
George Nimeh 3 years ago

The ad is just ok, but the way they're using Vimeo is fantastic ...
Jennifer Morris 3 years ago

cool!
bk 3 years ago

That was amazing.
Sean O'Brien 3 years ago

I think I witnessed something very special here.
Annie 3 years ago

WOW! STunning work guys to both Vimeo for allowing this to happen and to HONDA for sharing this with us :)))
GO HONDA!!! :))))))
Project Overseer Productions 3 years ago

Seriously, seriously COOL!
Beautifully presented ... love the full page change over - didn't expect that!

Chris.
Phil Gribbon 3 years ago

That is some kinda awesome
Ron Coker 3 years ago

Top That!!!
Mangrovehouse 3 years ago

Casey...your light shined on this one.
Maurice Svay 3 years ago

Awesome!
Cartoon Smart 3 years ago

Whoa, that was unexpected. How come my family videos on Vimeo don't all do that. =)
trev 3 years ago

Oh Wow! Super fantastic!
Kelvin Li 3 years ago

cool. this is really good
Karen Abad 3 years ago

Damn casey, damn.
dewde 3 years ago

Creativity overdose. My brain is melting.
RealWorld 3 years ago

So clever. I don't know if I'm more amazed by the ad or the use of Vimeo.
freeduino.de 3 years ago

totally not impressed by the car.
matthew knight 3 years ago

nice
ilter 3 years ago

That must be it... the new trend in internet advertising. An awesome presentation of skills.
Mark Schoneveld 3 years ago

Absolutely gorgeous! Wonderful work. Just brilliant!
Cliff Frost 3 years ago

Cool beginning, skip the ad. ;-)
chris teso 3 years ago

well done. very well done.
Casey Donahue 3 years ago

Good job Casey!
Cody Nicewarner 3 years ago

seriously, my browser just sharted itself. amazing work.
schoschie 3 years ago

Allright. This was very weird. Also, I know Vimeo's business model now.
Moayad Hassan 3 years ago

stunning!

:)
Emily Qualey 3 years ago

That is how you advertise.
John Graham 3 years ago

I'm freaking on the Vimeo stuff and forgot about the cars I'm supposed to be watching! Lens flare 4thewin!
markus jakobs 3 years ago

cooler Video Hintergrund :-)
amankerstudio 3 years ago

Very nice..!!!
i'm surprise..!!!
Sam Shiryaykin 3 years ago

AAAA! Very cool!
Claudia Robinson 3 years ago

amazing!!!
Dre Labre 3 years ago

as a vimeo+ member, i thought I wasn't supposed to get ads.
Blake Whitman 3 years ago

You didn't have to watch it ;)
Alexi Parizeau 3 years ago

of course we had to watch it. It's viral and it's awesome and it's pure innovation in internet advertising.
Andrew Davis 3 years ago

That was nicely done. Very Cool.
Dan Huston 3 years ago

Blown away! Yes this is an advert but it is also a piece of art for those opposed to it being an advert here on Vimeo. I say lighten up. You did click play after all....

Bravo Casey! A very unique video experience was created here.
Jeremy Ricketts 3 years ago

I'll watch anything that's beautiful, creative, and generally pleasing- the fact that it's an ad doesn't take anything away from me. A rose by any other name would smell as sweet. And this was friggin' sweet!
.mark 3 years ago

It is amazing!
Zach Klein 3 years ago

Casey, fantastic job.
Jay Robinson 3 years ago

My favorite part was the Javascript!
Casey Pugh 3 years ago

thanks!
Photojojo loves you 3 years ago

Casey, fucking unbelievable.