Part baseball documentary, part anti drug film, part socio-political satire, I’M KEITH HERNANDEZ utilizes a version of Hernandez life as a vehicle to discuss how male identity is shaped by TV/film, sports, advertising, and pornography. By examining the aforementioned types of media in conjunction with Lacan’s “Mirror Theory”, a clearer picture of masculinity emerges. As part of this discourse, the physical attribute of the mustache is explored as a symbol of male virility. Other topics include the Iran/Contra Affair and the resulting “Crack Explosion”, celebrity obsessed culture, and the subtleties of children’s television programming.