
Honda Insight - The Making of "Let it Shine”
7 months ago
Hundreds of headlights are used to build one of the world’s largest LED screens.
Behind the scenes of the new Honda Insight commercial from Wieden + Kennedy Amsterdam.
Behind the scenes of the new Honda Insight commercial from Wieden + Kennedy Amsterdam.
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no problem with that, just think theses guys need some credit here.
LED = light emitting diode.
Unless you want to argue semantics because it's not strictly a "screen", but it's very definitely done with LEDs.
I've got LED bulbs in most of my house, bit expensive but extremely long life and a fraction of the running cost.
I thought the same thing while i was watching...
I almost feel it could easely have been done in CG.
Anyway... this belgian TV ad for an electric supplier is Belgium has been done 6 months before, and is way beter to my opinion. Check out the ads and the making of.
famous.be/#/work_detail/26/
Plus: 1,000 insights=10 Hummer H1's
Thats not entirely true, unless when it comes to "... with cars " *
drewish:
Right, neither did Blinkenlights "invent" window-matrix displays, but they don't claim ... and you could play Pong! :)
* and they still don't tell you if they really put wires through all the 1000 cars or how they actually made them lights blink ... my guess would be DMX, which would make it technically quite unimpressive then.
irresponsible "creativity"!!!!
It seems that this was edited in a way to make all the tech-heads speak more about the message and how grand of a scale it is.
I'm interested to know how the cars were actually interfaced with. Was there separate power running to the lights? Did someone develop a way to remotely control the lights as they existed in the car? I'd love to have seen REAL BTS look.
Also, those who commented that this is still an "LED screen" I would like to argue that... it appears that these are all traditional halogen lights. The illumination and decay time is way too long for these to be LEDs unless they're purposely being quickly faded in an out.
I like it, I think it's a cool idea, but yeah, would love to know the technical details of how they pulled it off.
In the end, although the team discovered that the idea was logistically feasible, they were concerned about the carbon footprint that a shoot of that magnitude would leave. After doing the work to see what was possible W+K and Honda made a conscious decision to look at a more environmentally friendly alternative. The result was a fusion of modelling software for animation, a small number of Insight vehicles for scale and a few hundred Insight headlights. The vehicles and headlights were precisely spaced and wired together while a specially created computer program created the two separate halves of the animations. These animation halves were subsequently married together in post-production. This approach allowed the team to greatly reduce the carbon footprint of the shoot. To further limit carbon output they relied on vehicles already located in South Africa, grouped shipments of props and lights as much as possible, and mandated group transportation of personnel to and from shoot. For further good measure, the shoot’s carbon output that could not be prevented was entirely offset through carbon credits purchased through the Carbon-Neutral Company’s Unity Portfolio.
Sorry for my english.
Kudos to guys who made it.
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