A new Xbox 360 Blu-Ray rumor is circulating around the Web. Chinese newspaper Economic Daily News claims a subsidiary of computer hardware firm Asus has been chosen by Microsoft to produce internal Blu-Ray players for the Xbox 360. Also in this episode of rebootshow.com The Reboot with Rio Pesino, the Grand Theft Auto sales war between Sony and Microsoft rages on, fans of the PC version of EA Sports’ Madden series get left out in the cold for the second straight year and a pole dancing game may soon be coming to the Nintendo Wii.