In order to announce the game release to the gamers, Ubisoft chose to advertise in an innovative way on the most known videogame mobile app : jeuxvideo.com. Biborg, working closely with MediaMind (adserving) and Hi-Media (Advertising network), conceived an eventful and never-seen-before mobile campaign.

Depending on the user broadband, a video interstitial simulated the homepage being attacked. Then the users cold shake their smartphone to expand the banner, watch the trailer and download the app.

Loading more stuff…

Hmm…it looks like things are taking a while to load. Try again?

Loading videos…