In order to announce the game release to the gamers, Ubisoft chose to advertise in an innovative way on the most known videogame mobile app : jeuxvideo.com. Biborg, working closely with MediaMind (adserving) and Hi-Media (Advertising network), conceived an eventful and never-seen-before mobile campaign.
Depending on the user broadband, a video interstitial simulated the homepage being attacked. Then the users cold shake their smartphone to expand the banner, watch the trailer and download the app.
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