This is JJG's impassioned closing speech at the 2009, 10th Annual IA Summit.

Introduction Audio by the talented Jeff Parks (IA Podcast, iaconsultants.ca)

Intro Music graciously provided by BumperTunes.com

Logistic support by boxesandarrows.com

You can also see more UX pros at theuxworkshop.tv

Loading more stuff…

Hmm…it looks like things are taking a while to load. Try again?

Loading videos…